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Social Media

Build a brand people feel loyal to.

Followers are vanity. Loyalty is revenue. We create content that stops thumbs and build communities that turn casual customers into people who defend your brand in the comments, and buy again and again.

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What's included

Strategy, creative, and community, handled end to end.

Content Strategy

A clear content pillar system and posting calendar tied to your brand goals, so every post has a purpose, not just a caption.

Content Creation

Reels, carousels, stories, and static posts designed to stop the scroll and reflect a brand worth following.

Community Management

We reply, engage, and nurture your audience, turning comments and DMs into relationships and sales.

Influencer Marketing

We find, vet, and manage creators whose audience matches yours, and measure the actual return, not just reach.

Calendar & Scheduling

A consistent, planned presence across platforms so your brand never goes quiet or scrambles last minute.

Social Analytics

We track what actually moves the needle: saves, shares, profile visits, and conversions, not just likes.

How we approach it

Consistency plus creativity, backed by data.

STEP 01

Brand & Audience

We define your voice, visual style, and exactly who we're talking to.

STEP 02

Content System

Pillars, formats, and a calendar that's repeatable and scalable.

STEP 03

Create & Publish

We produce, schedule, and ship on a steady cadence across channels.

STEP 04

Engage & Refine

We manage community daily and double down on what resonates.

Meta Ads Structure

Launch, prove,
scale.

How every paid social campaign is built: a Launch structure to find winners, a Scale structure to spend behind them, and baseline settings that apply everywhere.

Scroll to move through the steps, click any step to jump to it, or use ← → to step through.
  • 01
    Launch

    Launch Campaign

    One campaign per product or category, built to find winning ads at a controlled cost.

    Campaign settings
    • 1 campaign per Product / Category
    • Bid strategy: Cost Cap (or Bid Cap)
    • Budget strategy: CBO
  • 02
    Launch

    1 Adset Per 10–20 Creatives

    Don't group by angle or format — mix and match so the adset can find winners on its own.

    Adset rules
    • Default 10–20 ads per adset
    • Consolidate to 20–40 if struggling with low ROAS
    • Segment to 5–10 if struggling to find new winners
  • 03
    Launch

    Per Ad

    Each ad gets enough copy variation to test messaging without fragmenting the adset.

    Ad rules
    • 3× primary texts
    • 3× headlines
    • Default landing page
    • Group small variations as 1 flexible ad
  • 04
    Scale · triggered by winning ads

    Scale Campaign

    Once an ad proves itself in Launch, it graduates here to spend behind at volume.

    Campaign settings
    • 1 campaign per Product / Category
    • Bid strategy: ROAS (or Cost Cap)
    • Budget strategy: CBO
  • 05
    Scale

    Adsets: Landing Page & Whitelist Page

    Scale splits into two adset types, each pointing winners at a different kind of asset.

    Adset rules
    • Landing page: listicle, advertorial, product page, etc.
    • Whitelist page: founder profile, curator-style FB pages
  • 06
    Scale

    Winning Ads

    Every winner is duplicated into both adsets, then re-pointed at its own asset.

    Rollout rules
    • All winners duplicated from Launch Campaign
    • Landing Page path → update landing page
    • Whitelist path → update FB page
  • 07
    Applies to all campaigns

    Baseline Settings

    Every campaign in Launch and Scale runs on these settings by default.

    Global settings
    • Purchase Conversion Event
    • 7-Day Click + 1-Day Engage Attribution — no 1-Day View (kills fluff conversions)
    • Exclude All Purchasers via Pixel + Klaviyo Sync audience (skip the sync and 40% slip through)
    • Advantage+ Audience (Broad) — no interests, lookalikes, or custom audiences
    • Advantage+ Placements — let Meta serve everywhere, don't narrow manually
    • CBO at Campaign Level — inflated daily budget = 2× average daily spend

What you get

Clear deliverables, every month.

Social media strategy & content pillars
Monthly content calendar
Reels, carousels & static post creation
Caption writing & hashtag strategy
Scheduling & publishing
Community management & engagement
Influencer sourcing & coordination
Monthly performance report

Social media questions, answered

Not all of them, only where your customers actually are. We'll recommend a focused platform mix based on your audience and goals rather than spreading you thin everywhere.
It depends on your package and platforms, but we prioritise quality and consistency over volume. A steady stream of strong content beats a flood of forgettable posts.
Organic social builds brand, trust, and demand, which compounds into sales over time. For faster direct response we pair it with paid media. We'll always be honest about what each channel can and can't do.
It helps for some brands, but it's not required. We build content systems that work with your comfort level, founder-led, product-led, or fully designed.
Have a different question? Ask us directly.
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Let's make your brand unmissable.

Free social audit, we'll review your current presence and show you exactly what we'd change.

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